Producing live, public webinars was an important marketing functionality for me when working at a digital marketing company. Our primary audience was auto dealerships, so our webinars were centered around digital marketing and lead handling strategies that could drive growth in their dealerships.
Note that most of the elements in this campaign I did not design. I managed the campaign components and measured the KPIs.
In total this campaign existed of:
- Social media imagery and ads
- Email marketing
- Representation on our brand assets (website, etc.)