This tradeshow was important for our company when I worked for a digital marketing business specializing in automotive.

Our presence at the tradeshow consisted of:
- Speaking session by our president
- Giveaways available upon lead scan after the speaking session
- Sponsorship of a cabana at the pool party
- Booth model, photo booth, and video recording equipment at the sponsored cabana
- Promotional giveaway of an Oculus Rift raffle for those who participated in the “TechCheck” contest - this was the name of an assessment product we were pushing, and the video generated from this led other marketing efforts

Producing live, public webinars was an important marketing functionality for me when working at a digital marketing company. Our primary audience was auto dealerships, so our webinars were centered around digital marketing and lead handling strategies that could drive growth in their dealerships.

Note that most of the elements in this campaign I did not design. I managed the campaign components and measured the KPIs.

In total this campaign existed of:

- Social media imagery and ads
- Email marketing
- Representation on our brand assets (website, etc.)

When we were chosen as a preferred vendor for a major manufacturer, we set about creating a campaign to announce it to potential dealerships of this manufacturer. Dealers could use their set funds for our services, so this was a great opportunity for us.

The campaign consisted of:

- Video ad
- Press release (written by me)
- Web banner (created by me)
- Website page

Note that some elements, including the video, were NOT created by me.

On completion of a program where we assessed dealerships and their digital presence for a major automotive manufacturer, we put together a white paper to identify the trends in the results we found.

That white paper was distributed in the following ways:
- Email marketing
- Social media graphics
- Website representation (banners, webpages, etc.)

Note that I distributed and marketed this white paper, but the designs and creative were not created by me.