This tradeshow was important for our company when I worked for a digital marketing business specializing in automotive.

Our presence at the tradeshow consisted of:
- Speaking session by our president
- Giveaways available upon lead scan after the speaking session
- Sponsorship of a cabana at the pool party
- Booth model, photo booth, and video recording equipment at the sponsored cabana
- Promotional giveaway of an Oculus Rift raffle for those who participated in the “TechCheck” contest - this was the name of an assessment product we were pushing, and the video generated from this led other marketing efforts