Branding enables you to build customer awareness, recognition, consideration, and loyalty.

A brand represents the core principles and unique selling points of a company - whether it’s technology-driven, innovative, established, adventurous, stable. These things are conveyed through the logo, the color palette, the use of imagery in branding items like stationery and websites, and so much more.

JCM Global was a great brand which sold money/bill validators, primarily for gaming machines, parking, and vending machines. Clean designs with white backgrounds and accents of white and blue focused on customer-focused, world-wide coverage of services.