Design that incentives action.

Auto dealerships are held to high monthly sales quotas, which is why the industry is so fast-paced and why dealerships are always pushing for bigger, better sales.

For many dealerships, it’s still a world of bright colors and stimulating visuals to attract customers. However, graphic and digital designers have to carefully abide by the manufacturer’s brand guidelines. Auto manufacturer guidelines specify how the logo can be used, the kind of language and imagery that is used, and more. The ad designed for a Ford event is completely different than what would be appropriate for an ad for a Mercedes-Benz event.

Working for a digital marketing company that specialized in automotive, I designed many graphics and digital assets for car dealerships and auto groups.